{
  "schema_version": "1.1",
  "id": "only-3-percent-of-market-buying-now",
  "slug": "only-3-percent-of-market-buying-now",
  "url": "https://groundedkit.com/claims/only-3-percent-of-market-buying-now/",
  "api_url": "https://groundedkit.com/api/claims/only-3-percent-of-market-buying-now.json",
  "claim": "Only 3% of your market is ready to buy right now",
  "commonly_cited_as": "\"Only 3% of buyers are actively buying\" (the Buyer's Pyramid)",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "high",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Chet Holmes (The Ultimate Sales Machine)",
    "title": "Show-of-hands polls at live events",
    "year": "2007 (book)"
  },
  "quote": "Chet polled audiences by the thousands during his live events. He asked for a show of hands",
  "method": "Informal show-of-hands polls of seminar audiences; no dates, sample or data published.",
  "drift": [
    "Type: a seminar heuristic quoted as market research"
  ],
  "interest": "Chet Holmes International sells sales training.",
  "safe_rephrasing": "The '3% buying now' figure is a rule of thumb from informal seminar polls, not a measured market statistic.",
  "sources": [
    {
      "title": "Chet Holmes International: The Art of Attracting New Buyers",
      "url": "https://www.chetholmes.com/attracting-new-buyers/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2007 (book)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}