{
  "schema_version": "1.1",
  "id": "nielsen-gauge-july-2026-youtube-14-2-streaming-49-percent",
  "slug": "nielsen-gauge-july-2026-youtube-14-2-streaming-49-percent",
  "url": "https://groundedkit.com/claims/nielsen-gauge-july-2026-youtube-14-2-streaming-49-percent/",
  "api_url": "https://groundedkit.com/api/claims/nielsen-gauge-july-2026-youtube-14-2-streaming-49-percent.json",
  "claim": "YouTube took a record 14.2% of US TV viewing in July 2026, and streaming reached 49.0%",
  "commonly_cited_as": "\"Streaming is half of TV\" / \"YouTube is the biggest TV network\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Nielsen",
    "title": "July 2026 The Gauge (Sept. 10, 2026)",
    "year": "2026"
  },
  "quote": "YouTube Captures a Record 14.2% of TV as Overall Streaming Rises to 49.0%",
  "method": "Nielsen panel measurement of US TV-set viewing by platform and distributor (The Gauge).",
  "drift": [
    "TV-set viewing only, not phones or computers",
    "Summer months usually lift streaming share"
  ],
  "interest": "n/a (Nielsen sells audience measurement).",
  "safe_rephrasing": "Nielsen's Gauge for July 2026 put YouTube at a record 14.2% of US TV viewing and streaming overall at 49.0%.",
  "sources": [
    {
      "title": "Nielsen — July 2026 Gauge press release",
      "url": "https://www.nielsen.com/news-center/2026/tv-usage-kicks-usual-summer-slowdown-fueled-by-world-cup-and-streaming-in-nielsens-july-gauge-reports/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "July 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}