{
  "schema_version": "1.1",
  "id": "netflix-ads-250-million-monthly-active-viewers-2026",
  "slug": "netflix-ads-250-million-monthly-active-viewers-2026",
  "url": "https://groundedkit.com/claims/netflix-ads-250-million-monthly-active-viewers-2026/",
  "api_url": "https://groundedkit.com/api/claims/netflix-ads-250-million-monthly-active-viewers-2026.json",
  "claim": "Netflix's ad tier reaches more than 250 million global monthly active viewers",
  "commonly_cited_as": "\"Netflix ads reach 250 million people\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Netflix",
    "title": "Netflix Upfront 2026: Get Closer (May 2026)",
    "year": "2026"
  },
  "quote": "Netflix with ads now reaches more than 250M global monthly active viewers. These viewers are deeply engaged: over 80% of ads members are actively watching every week.",
  "method": "Netflix's 'monthly active viewers' metric: accounts that watched at least one minute of ad-supported content in a month, multiplied by Netflix's estimate of people per household.",
  "drift": [
    "Viewers, not accounts: an estimated household multiplier is applied",
    "Not comparable with the 94 million 'monthly active users' Netflix reported in 2025"
  ],
  "interest": "Netflix selling ad inventory.",
  "safe_rephrasing": "Netflix said in May 2026 that its ad tier reaches more than 250 million monthly active viewers worldwide, a people-based estimate that applies a household-size multiplier.",
  "sources": [
    {
      "title": "Netflix — Upfront 2026",
      "url": "https://about.netflix.com/news/netflix-upfront-2026-get-closer",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "May 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}