{
  "schema_version": "1.1",
  "id": "meta-ads-median-cpa-39-roas-1-88-2026",
  "slug": "meta-ads-median-cpa-39-roas-1-88-2026",
  "url": "https://groundedkit.com/claims/meta-ads-median-cpa-39-roas-1-88-2026/",
  "api_url": "https://groundedkit.com/api/claims/meta-ads-median-cpa-39-roas-1-88-2026.json",
  "claim": "Median Meta ads results for e-commerce: $38.99 cost per acquisition, 1.88 ROAS and 2.39% CTR",
  "commonly_cited_as": "\"Average Facebook ROAS is about 2x\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Triple Whale",
    "title": "Facebook Ad Benchmarks by Industry (Updated 2026 Data, Aug. 17, 2026)",
    "year": "2026"
  },
  "quote": "The median CPA across all industries landed at $38.99, and CPM sat at $15.06, reflecting the premium brands pay to reach audiences inside a crowded auction environment. The median ROAS of 1.88 and CVR of 1.53% suggest",
  "method": "Medians across 40,000+ e-commerce brands using Triple Whale; ROAS uses platform-reported or Triple Whale-attributed revenue.",
  "drift": [
    "Sample: e-commerce (mostly DTC) brands using Triple Whale, not B2B or lead-gen advertisers",
    "Medians per metric; rows are not one campaign",
    "ROAS depends on the attribution model"
  ],
  "interest": "Triple Whale sells e-commerce analytics and attribution software; data are its customers' accounts.",
  "safe_rephrasing": "Triple Whale's 2026 benchmark puts median Meta ads results for e-commerce brands at $38.99 CPA, 1.88 ROAS, 1.53% conversion rate and 2.39% CTR.",
  "sources": [
    {
      "title": "Triple Whale — Facebook Ad Benchmarks 2026",
      "url": "https://www.triplewhale.com/blog/facebook-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Aug. 2025 – July 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}