{
  "schema_version": "1.1",
  "id": "mckinsey-71-percent-expect-personalization",
  "slug": "mckinsey-71-percent-expect-personalization",
  "url": "https://groundedkit.com/claims/mckinsey-71-percent-expect-personalization/",
  "api_url": "https://groundedkit.com/api/claims/mckinsey-71-percent-expect-personalization.json",
  "claim": "71% of consumers expect personalization and 76% get frustrated without it (McKinsey)",
  "commonly_cited_as": "\"71% of consumers expect personalized interactions\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "McKinsey & Company",
    "title": "The value of getting personalization right—or wrong—is multiplying (Next in Personalization 2021 Report, Nov. 12, 2021)",
    "year": "2021"
  },
  "quote": "Seventy-one percent of consumers expect companies to deliver personalized interactions. And seventy-six percent get frustrated when this doesn't happen.",
  "method": "McKinsey consumer survey (sample and country details not given in the article).",
  "drift": [
    "Date: 2021, pandemic-era survey quoted as current",
    "Method: sample size and population not stated in the public article"
  ],
  "interest": "McKinsey sells personalization and growth consulting.",
  "safe_rephrasing": "In McKinsey's 2021 Next in Personalization report, 71% of consumers said they expect personalized interactions and 76% said they get frustrated without them.",
  "sources": [
    {
      "title": "McKinsey — The value of getting personalization right—or wrong—is multiplying",
      "url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalization-right-or-wrong-is-multiplying",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2021 survey during the pandemic",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}