{
  "schema_version": "1.1",
  "id": "mckinsey-37-percent-report-ai-ebit-impact-2026",
  "slug": "mckinsey-37-percent-report-ai-ebit-impact-2026",
  "url": "https://groundedkit.com/claims/mckinsey-37-percent-report-ai-ebit-impact-2026/",
  "api_url": "https://groundedkit.com/api/claims/mckinsey-37-percent-report-ai-ebit-impact-2026.json",
  "claim": "Only 37% of organizations report any EBIT impact from AI, and about 6% are 'AI high performers' (McKinsey, 2026)",
  "commonly_cited_as": "\"Most companies see no profit from AI\" / \"Only 6% of companies get real value from AI\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "McKinsey & Company (QuantumBlack)",
    "title": "The state of AI in 2026: On the road to ROI (Aug. 25, 2026)",
    "year": "2026"
  },
  "quote": "Thirty-seven percent of respondents attribute at least some EBIT impact to AI use (about the same share as last year). And the proportion of AI high performers (those who attribute at least 5 percent of EBIT to their use of AI and describe the technology's impact as \"significant\") has remained flat at about 6 percent of all respondents.",
  "method": "Online survey of 1,719 participants in 97 nations, May 4–June 8, 2026; impact is self-reported by respondents.",
  "drift": [
    "Metric: self-reported attribution of EBIT, not audited financials"
  ],
  "interest": "McKinsey sells AI and digital-transformation consulting (QuantumBlack).",
  "safe_rephrasing": "In McKinsey's 2026 survey, 37% of respondents attributed at least some EBIT impact to AI; about 6% were 'high performers' attributing 5% or more of EBIT to AI.",
  "sources": [
    {
      "title": "McKinsey — The state of AI in 2026",
      "url": "https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "Survey fielded May 4–June 8, 2026; published Aug. 25, 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}