{
  "schema_version": "1.1",
  "id": "instagram-73-facebook-67-whatsapp-59-minutes-a-day",
  "slug": "instagram-73-facebook-67-whatsapp-59-minutes-a-day",
  "url": "https://groundedkit.com/claims/instagram-73-facebook-67-whatsapp-59-minutes-a-day/",
  "api_url": "https://groundedkit.com/api/claims/instagram-73-facebook-67-whatsapp-59-minutes-a-day.json",
  "claim": "Typical users spend 1 hour 13 minutes a day on Instagram, 67 minutes on Facebook and 59 minutes on WhatsApp",
  "commonly_cited_as": "\"People spend over an hour a day on Instagram\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "DataReportal (Kepios), citing Similarweb",
    "title": "Digital 2026 Global Overview Report",
    "year": "2026"
  },
  "quote": "Instagram ranks third, with users spending an average of 1 hour and 13 minutes per day using the platform’s Android app, while fourth-ranked Facebook is the last of the top platforms to capture an average of more than one hour per day (67 minutes",
  "method": "Similarweb panel data for Android app users worldwide, as reported by DataReportal. Time per user of each app, not per person online.",
  "drift": [
    "Scope: Android app users only, global",
    "Average among each app's users, not all internet users"
  ],
  "interest": "DataReportal is published with partners including Meltwater and We Are Social.",
  "safe_rephrasing": "Similarweb data cited in DataReportal's Digital 2026 report show Android users spending about 73 minutes a day on Instagram, 67 on Facebook and 59 on WhatsApp.",
  "sources": [
    {
      "title": "DataReportal — Digital 2026 Global Overview",
      "url": "https://datareportal.com/reports/digital-2026-global-overview-report",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Similarweb App Intelligence, Android users, 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}