{
  "schema_version": "1.1",
  "id": "instagram-42-7-percent-influencer-accounts-impacted-by-fraud",
  "slug": "instagram-42-7-percent-influencer-accounts-impacted-by-fraud",
  "url": "https://groundedkit.com/claims/instagram-42-7-percent-influencer-accounts-impacted-by-fraud/",
  "api_url": "https://groundedkit.com/api/claims/instagram-42-7-percent-influencer-accounts-impacted-by-fraud.json",
  "claim": "42.7% of Instagram influencer accounts were impacted by fraud in 2024",
  "commonly_cited_as": "\"Almost half of influencers have fake followers\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "HypeAuditor",
    "title": "State of Influencer Marketing 2025 (report PDF)",
    "year": "2025"
  },
  "quote": "2021 49.23% decreased by 2.5%, making this the third year in a row that this number has 2022 45.32% decreased. 2023 43.17% This is a highly positive trend that shows 2024 42.7%",
  "method": "HypeAuditor's own fraud classifier (fake followers, engagement pods, purchased likes) applied to Instagram influencer accounts. 'Impacted' means any detected fraud, not mostly fake.",
  "drift": [
    "'Impacted by fraud' is not 'has mostly fake followers'",
    "Vendor's own detection method"
  ],
  "interest": "HypeAuditor sells influencer analytics and discovery software. It sells fraud-detection tools.",
  "safe_rephrasing": "HypeAuditor's classifier flagged 42.7% of Instagram influencer accounts as affected by some fraud in 2024, down from 49.2% in 2021; it is the vendor's own detection method.",
  "sources": [
    {
      "title": "HypeAuditor — State of Influencer Marketing 2025 (PDF)",
      "url": "https://hypeauditor.com/uploaded-files/state2025-web.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2021–2024 data",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}