{
  "schema_version": "1.1",
  "id": "influencer-marketing-industry-32-billion-2025",
  "slug": "influencer-marketing-industry-32-billion-2025",
  "url": "https://groundedkit.com/claims/influencer-marketing-industry-32-billion-2025/",
  "api_url": "https://groundedkit.com/api/claims/influencer-marketing-industry-32-billion-2025.json",
  "claim": "The influencer marketing industry is worth about $32.55 billion (2025)",
  "commonly_cited_as": "\"Influencer marketing is a $32.55B industry\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Influencer Marketing Hub",
    "title": "Influencer Marketing Statistics / Benchmark Report",
    "year": "2025"
  },
  "quote": "The global influencer marketing industry reached an estimated $32.55 billion in 2025",
  "method": "Publisher's own estimate; method for the market size is not detailed on the page.",
  "drift": [
    "Scope: global estimate often quoted as US",
    "Type: a vendor estimate quoted as a census"
  ],
  "interest": "Publisher is a media and review site for influencer platforms.",
  "safe_rephrasing": "Influencer Marketing Hub estimates the global influencer marketing industry at $32.55B in 2025.",
  "sources": [
    {
      "title": "Influencer Marketing Hub: statistics",
      "url": "https://influencermarketinghub.com/influencer-marketing-statistics/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}