{
  "schema_version": "1.1",
  "id": "iab-us-digital-video-ad-spend-81-9-billion-2026-projection",
  "slug": "iab-us-digital-video-ad-spend-81-9-billion-2026-projection",
  "url": "https://groundedkit.com/claims/iab-us-digital-video-ad-spend-81-9-billion-2026-projection/",
  "api_url": "https://groundedkit.com/api/claims/iab-us-digital-video-ad-spend-81-9-billion-2026-projection.json",
  "claim": "US digital video ad spend (CTV, social video and online video) is projected at $81.9 billion in 2026, up 11%",
  "commonly_cited_as": "\"Video ad spend will hit $82 billion\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "IAB",
    "title": "2026 Digital Video Ad Spend & Strategy Report (July 2026)",
    "year": "2026"
  },
  "quote": "Digital video (incl. CTV, social video, and online video) is projected to grow 11% in 2026 ... *DIGITAL VIDEO INCLUDES CTV, SOCIAL VIDEO, AND ONLINE VIDEO $81.9",
  "method": "IAB buyer survey (n=360) plus Guideline estimates of total digital video ad spend.",
  "drift": [
    "Projection, not actual spend",
    "Different measure from IAB/PwC's $78.0B 2025 digital video revenue figure"
  ],
  "interest": "IAB is the digital advertising industry's trade association; PwC prepares the revenue report.",
  "safe_rephrasing": "IAB projects US digital video ad spend, including CTV, social and online video, at $81.9 billion in 2026, up 11% (July 2026 projection).",
  "sources": [
    {
      "title": "IAB 2026 Digital Video Ad Spend & Strategy full report (PDF)",
      "url": "https://www.iab.com/wp-content/uploads/2026/07/2026_IAB_Digital_Video_Ad_Spend_and_Strategy_Full_Report.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2026 estimate, published July 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}