{
  "schema_version": "1.1",
  "id": "gwi-whatsapp-favourite-social-platform-17-4-percent",
  "slug": "gwi-whatsapp-favourite-social-platform-17-4-percent",
  "url": "https://groundedkit.com/claims/gwi-whatsapp-favourite-social-platform-17-4-percent/",
  "api_url": "https://groundedkit.com/api/claims/gwi-whatsapp-favourite-social-platform-17-4-percent.json",
  "claim": "WhatsApp is the world's most-named 'favourite' social platform, chosen by 17.4% of social media users (GWI)",
  "commonly_cited_as": "\"What is the world's favourite social app?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "DataReportal (Kepios), citing GWI",
    "title": "Digital 2026 Global Overview Report (published Oct. 2025)",
    "year": "2025"
  },
  "quote": "At a worldwide level, social media users aged 16 and above are most likely to identify WhatsApp as their “favourite” social media platform, with 17.4 percent of respondents – 1 in 6 – identifying Meta’s largest messaging platform as their preferred option. Instagram ranks second with 16.4 percent of the vote, while Facebook completes Meta’s dominance of the top 3 spots, with 13 percent",
  "method": "GWI online survey of internet users aged 16+ (Q2 2025), as reported by Kepios/DataReportal.",
  "drift": [
    "Worldwide survey of internet users 16+; rankings differ by country"
  ],
  "interest": "DataReportal reports are produced with Meltwater and We Are Social, which sell marketing services.",
  "safe_rephrasing": "In GWI's 2025 survey, 17.4% of social media users 16+ worldwide named WhatsApp their favourite platform, ahead of Instagram (16.4%) and Facebook (13%).",
  "sources": [
    {
      "title": "DataReportal — Digital 2026 Global Overview Report",
      "url": "https://datareportal.com/reports/digital-2026-global-overview-report",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "GWI Q2 2025 survey",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}