{
  "schema_version": "1.1",
  "id": "google-ads-2-dollars-per-dollar",
  "slug": "google-ads-2-dollars-per-dollar",
  "url": "https://groundedkit.com/claims/google-ads-2-dollars-per-dollar/",
  "api_url": "https://groundedkit.com/api/claims/google-ads-2-dollars-per-dollar.json",
  "claim": "Businesses make $2 (or $8) for every $1 spent on Google Ads",
  "commonly_cited_as": "\"Google Ads returns $2 / $8 per $1\" (as measured ROI)",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "high",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google Economic Impact methodology",
    "title": "How we calculate Google’s economic impact",
    "year": "2009 model, still used"
  },
  "quote": "we assume that for every $1 businesses spend on Google Ads, they generate an average of $2 in profit.",
  "method": "An assumption from Hal Varian (AER 2009, based on observed CPC); the $8 figure adds an assumed 5 organic clicks per ad click, valued at 70%.",
  "drift": [
    "Type: a seller's modelled assumption quoted as advertiser-measured ROI",
    "Scope: the $8 includes free organic clicks"
  ],
  "interest": "Google sells the ads.",
  "safe_rephrasing": "Google's economic-impact model assumes $2 in profit per $1 of Google Ads, and $8 when organic search clicks are included.",
  "sources": [
    {
      "title": "Google Economic Impact — Methodology",
      "url": "https://economicimpact.google/methodology/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2009 model, still used",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}