{
  "schema_version": "1.1",
  "id": "gmail-bulk-sender-rules-5000-a-day-0-3-percent-spam",
  "slug": "gmail-bulk-sender-rules-5000-a-day-0-3-percent-spam",
  "url": "https://groundedkit.com/claims/gmail-bulk-sender-rules-5000-a-day-0-3-percent-spam/",
  "api_url": "https://groundedkit.com/api/claims/gmail-bulk-sender-rules-5000-a-day-0-3-percent-spam.json",
  "claim": "Since Feb. 1, 2024, anyone sending 5,000+ emails a day to Gmail must use SPF, DKIM and DMARC, offer one-click unsubscribe and keep spam rates below 0.3%",
  "commonly_cited_as": "\"What are Gmail's bulk sender requirements?\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "high",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google Workspace Admin Help",
    "title": "Email sender guidelines",
    "year": "2024"
  },
  "quote": "Starting February 1, 2024, email senders who send more than 5,000 messages per day to Gmail accounts must meet the requirements in this section. Set up SPF and DKIM email authentication for your domain. ... Marketing messages and subscribed messages must support one-click unsubscribe, and include a clearly visible unsubscribe link in the message body. ... Keep spam rates reported in Postmaster Tools below 0.3%.",
  "method": "Official mailbox-provider policy.",
  "drift": [
    "None — the 0.3% spam-rate ceiling and authentication rules apply to all senders, not only bulk senders"
  ],
  "interest": "Google operates Gmail.",
  "safe_rephrasing": "Google's sender guidelines say that since Feb. 1, 2024, bulk senders (5,000+ messages a day to Gmail) need SPF, DKIM and DMARC, one-click unsubscribe, and a spam rate below 0.3%.",
  "sources": [
    {
      "title": "Google — Email sender guidelines",
      "url": "https://support.google.com/a/answer/81126?hl=en",
      "primary": true
    }
  ],
  "kind": "reference_fact",
  "as_of": "In force since Feb. 1, 2024; page read on 2026-10-16",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}