{
  "schema_version": "1.1",
  "id": "ecommerce-brands-spend-67-percent-of-ad-budget-on-meta",
  "slug": "ecommerce-brands-spend-67-percent-of-ad-budget-on-meta",
  "url": "https://groundedkit.com/claims/ecommerce-brands-spend-67-percent-of-ad-budget-on-meta/",
  "api_url": "https://groundedkit.com/api/claims/ecommerce-brands-spend-67-percent-of-ad-budget-on-meta.json",
  "claim": "E-commerce brands put about two-thirds (66.88%) of their ad budget on Meta",
  "commonly_cited_as": "\"Meta takes most DTC ad budgets\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Triple Whale",
    "title": "Facebook Ad Benchmarks by Industry (Updated 2026 Data, Aug. 17, 2026)",
    "year": "2026"
  },
  "quote": "Triple Whale brands invested 66.88% of their total ad budget on Meta in the current period",
  "method": "Share of tracked ad spend across Triple Whale customers' connected ad accounts.",
  "drift": [
    "Sample: e-commerce (mostly DTC) brands using Triple Whale, not B2B or lead-gen advertisers",
    "Medians per metric; rows are not one campaign"
  ],
  "interest": "Triple Whale sells e-commerce analytics and attribution software; data are its customers' accounts.",
  "safe_rephrasing": "E-commerce brands using Triple Whale put 66.88% of their tracked ad spend on Meta between August 2025 and July 2026.",
  "sources": [
    {
      "title": "Triple Whale — Facebook Ad Benchmarks 2026",
      "url": "https://www.triplewhale.com/blog/facebook-ads-benchmarks",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Aug. 2025 – July 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}