{
  "schema_version": "1.1",
  "id": "content-marketing-62-percent-less-3x-leads",
  "slug": "content-marketing-62-percent-less-3x-leads",
  "url": "https://groundedkit.com/claims/content-marketing-62-percent-less-3x-leads/",
  "api_url": "https://groundedkit.com/api/claims/content-marketing-62-percent-less-3x-leads.json",
  "claim": "Content marketing costs 62% less than traditional marketing and generates 3x as many leads",
  "commonly_cited_as": "\"Demand Metric study\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Demand Metric (infographic, not a study)",
    "title": "Infographic: Content Marketing",
    "year": "2013"
  },
  "quote": "This infographic provides statistics and best practices for content marketing.",
  "method": "No survey, sample or method; per MarketSplash's audit, the infographic's own source list is mostly other statistics roundups. The Demand Metric page itself (opened) shows no survey or method; the downloadable infographic was not opened (download gated), so confidence stays medium.",
  "drift": [
    "Type: an infographic quoted as a study",
    "Date: 13 years old, quoted in the present tense"
  ],
  "interest": "Demand Metric sells marketing advisory services.",
  "safe_rephrasing": "Don't cite it. Use a current survey with a stated method (e.g. CMI/MarketingProfs annual B2B research) and name its sample.",
  "sources": [
    {
      "title": "Demand Metric — Infographic: Content Marketing",
      "url": "https://www.demandmetric.com/content/content-marketing-infographic",
      "primary": true
    },
    {
      "title": "MarketSplash — 75 Content Marketing Statistics Re-Verified (audit)",
      "url": "https://marketsplash.com/content-marketing-statistics/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2013",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}