{
  "schema_version": "1.1",
  "id": "better-checkout-design-35-percent-conversion-increase-baymard",
  "slug": "better-checkout-design-35-percent-conversion-increase-baymard",
  "url": "https://groundedkit.com/claims/better-checkout-design-35-percent-conversion-increase-baymard/",
  "api_url": "https://groundedkit.com/api/claims/better-checkout-design-35-percent-conversion-increase-baymard.json",
  "claim": "Better checkout design increases conversion rates by 35.26%",
  "commonly_cited_as": "\"Fixing checkout UX lifts conversions 35.26%\"",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "medium",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Baymard Institute",
    "title": "Cart & Checkout Usability Research",
    "year": "Rolling research page"
  },
  "quote": "The average site has 32 unique improvements to perform in their checkout flow, to gain the 35% increase in conversion rate our combined usability test sessions show that the average large-scale e-commerce site can potentially improve through better Checkout UX.",
  "method": "Baymard's estimate from its combined checkout usability testing and benchmarks of large e-commerce sites.",
  "drift": [
    "Metric: a modeled potential uplift for the average large-scale site, estimated from usability testing, cited as a measured result",
    "Precision: the page gives 35%; the 35.26% decimal is not on the current page"
  ],
  "interest": "Baymard sells checkout-UX research and audits.",
  "safe_rephrasing": "Baymard estimates the average large e-commerce site could potentially raise its conversion rate by about 35% by fixing checkout usability issues; it is a modeled potential, not a guaranteed result.",
  "sources": [
    {
      "title": "Baymard — Cart & Checkout Usability Research",
      "url": "https://baymard.com/research/checkout-usability",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Page read 2026-10-17",
  "last_checked": "2026-10-17",
  "stale": false,
  "date_reviewed": "2026-10-17",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}