{
  "schema_version": "1.1",
  "id": "average-number-one-google-page-is-5-years-old",
  "slug": "average-number-one-google-page-is-5-years-old",
  "url": "https://groundedkit.com/claims/average-number-one-google-page-is-5-years-old/",
  "api_url": "https://groundedkit.com/api/claims/average-number-one-google-page-is-5-years-old.json",
  "claim": "The average #1 ranking page on Google is 5 years old",
  "commonly_cited_as": "\"Top-ranking pages are years old\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Ahrefs",
    "title": "How Long Does It Take to Rank in Google? (updated study)",
    "year": "2024"
  },
  "quote": "72.9% of pages in Google’s top 10 are more than 3 years old (up from 59% in 2017). The average #1 ranking page is 5 years old (up from 2 years old in 2017).",
  "method": "Ahrefs analysis of page ages for top-10 results in its keyword database.",
  "drift": [
    "Age is estimated from first-seen date in Ahrefs' crawler"
  ],
  "interest": "Ahrefs sells SEO software.",
  "safe_rephrasing": "Ahrefs' updated study found the average #1 Google result is about 5 years old, and 72.9% of top-10 pages are over 3 years old.",
  "sources": [
    {
      "title": "Ahrefs — How long does it take to rank",
      "url": "https://ahrefs.com/blog/how-long-does-it-take-to-rank/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2023–2024 Ahrefs data",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}