{
  "schema_version": "1.1",
  "id": "amazon-ads-300-million-us-ad-supported-reach",
  "slug": "amazon-ads-300-million-us-ad-supported-reach",
  "url": "https://groundedkit.com/claims/amazon-ads-300-million-us-ad-supported-reach/",
  "api_url": "https://groundedkit.com/api/claims/amazon-ads-300-million-us-ad-supported-reach.json",
  "claim": "Amazon says its ads reach over 300 million ad-supported consumers in the US",
  "commonly_cited_as": "\"Amazon reaches 300 million Americans with ads\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Amazon Ads",
    "title": "Amazon Upfront 2026 recap (May 2026)",
    "year": "2026"
  },
  "quote": "The evening showcased how Amazon connects over 300 million ad-supported consumers in the U.S. across sports, streaming, podcasts, creators, and commerce",
  "method": "Company claim at its upfront; in 2025 Amazon described the figure as monthly reach 'across owned and operated supply and beyond'. No audited method published.",
  "drift": [
    "Includes third-party supply, not only Amazon's own properties",
    "Higher than the US adult population, so it is not unique people in a strict sense"
  ],
  "interest": "Amazon selling ad inventory.",
  "safe_rephrasing": "Amazon says it reaches over 300 million ad-supported consumers in the US across its own and partner supply; it has not published how the figure is de-duplicated.",
  "sources": [
    {
      "title": "Amazon Ads — Upfront 2026 recap",
      "url": "https://advertising.amazon.com/library/news/amazon-upfront-2026-recap-announcements",
      "primary": true
    },
    {
      "title": "Amazon Ads — Upfront 2025 recap",
      "url": "https://advertising.amazon.com/library/news/amazon-upfront-2025-recap-announcements",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "May 2026",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}