{
  "schema_version": "1.1",
  "id": "ai-overviews-reduce-clicks-34-5-percent",
  "slug": "ai-overviews-reduce-clicks-34-5-percent",
  "url": "https://groundedkit.com/claims/ai-overviews-reduce-clicks-34-5-percent/",
  "api_url": "https://groundedkit.com/api/claims/ai-overviews-reduce-clicks-34-5-percent.json",
  "claim": "AI Overviews reduce clicks to the top result by 34.5% (Ahrefs)",
  "commonly_cited_as": "\"AI Overviews cut CTR by a third\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Ahrefs",
    "title": "AI Overviews Reduce Clicks by 34.5% (Apr. 17, 2025)",
    "year": "2025"
  },
  "quote": "We analyzed 300,000 keywords and found that the presence of an AI Overview in the search results correlated with a 34.5% lower average clickthrough rate (CTR) for the top-ranking page, compared to similar informational keywords without an AI Overview.",
  "method": "Ahrefs analysis of 300,000 informational keywords, comparing top-result CTR with and without an AI Overview.",
  "drift": [
    "Causality: a correlation for the top-ranking page on informational keywords, not all clicks or all queries"
  ],
  "interest": "Ahrefs sells SEO software.",
  "safe_rephrasing": "Ahrefs' April 2025 analysis of 300,000 informational keywords found top-ranking pages had a 34.5% lower average CTR when an AI Overview appeared.",
  "sources": [
    {
      "title": "Ahrefs — AI Overviews Reduce Clicks by 34.5%",
      "url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Analysis published April 2025",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}