{
  "schema_version": "1.1",
  "id": "87-percent-brands-increase-influencer-budgets-2026-imh",
  "slug": "87-percent-brands-increase-influencer-budgets-2026-imh",
  "url": "https://groundedkit.com/claims/87-percent-brands-increase-influencer-budgets-2026-imh/",
  "api_url": "https://groundedkit.com/api/claims/87-percent-brands-increase-influencer-budgets-2026-imh.json",
  "claim": "87% of marketers expect to increase influencer marketing budgets in 2026 (Influencer Marketing Hub)",
  "commonly_cited_as": "\"Most brands are increasing influencer budgets\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "low",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Influencer Marketing Hub",
    "title": "Influencer Marketing Benchmark Report 2026",
    "year": "2026"
  },
  "quote": "Across respondents to this question about influencer marketing budget allocation in 2026, 87.49% expect their influencer marketing budget to increase, while only 5.55% expect a decrease.",
  "method": "Opt-in online survey of 600+ respondents; percentages are among those who answered each question; planned behaviour, not actual spend.",
  "drift": [
    "Type: intentions, not measured budgets",
    "Sample: self-selected; publisher reviews influencer platforms"
  ],
  "interest": "Influencer Marketing Hub earns from influencer-platform reviews and advertising.",
  "safe_rephrasing": "In Influencer Marketing Hub's 2026 opt-in survey (600+ respondents), 87% of those answering said they expect their influencer budget to rise in 2026.",
  "sources": [
    {
      "title": "Influencer Marketing Hub — Benchmark Report 2026",
      "url": "https://influencermarketinghub.com/influencer-marketing-benchmark-report/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "Survey for the 2026 report",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}