{
  "schema_version": "1.1",
  "id": "75-percent-b2b-buyers-prefer-rep-free",
  "slug": "75-percent-b2b-buyers-prefer-rep-free",
  "url": "https://groundedkit.com/claims/75-percent-b2b-buyers-prefer-rep-free/",
  "api_url": "https://groundedkit.com/api/claims/75-percent-b2b-buyers-prefer-rep-free.json",
  "claim": "75% of B2B buyers prefer a rep-free sales experience (Gartner)",
  "commonly_cited_as": "\"75% of B2B buyers prefer not to talk to sales reps\"",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Gartner",
    "title": "Gartner B2B Buying Report (2023)",
    "year": "2023"
  },
  "quote": "Seventy-five percent of B2B buyers say they prefer a rep-free sales experience, but self-service digital commerce purchases are significantly more likely to result in purchase regret.",
  "method": "Gartner B2B buyer surveys; the 2025 release surveyed 632 B2B buyers in Aug.–Sept. 2024.",
  "drift": [
    "Date: superseded by Gartner's 2025 figure of 61%",
    "Context: the same 2023 report says rep-free purchases were more likely to cause regret"
  ],
  "interest": "Gartner sells sales and marketing research.",
  "safe_rephrasing": "Gartner's latest published figure (survey of 632 B2B buyers, Aug.–Sept. 2024) is that 61% prefer an overall rep-free buying experience; the 75% figure is from its 2023 report.",
  "sources": [
    {
      "title": "Gartner B2B Buying Report 2023 (PDF)",
      "url": "https://emt.gartnerweb.com/ngw/globalassets/en/marketing/documents/gartner-b2b-buying-report_2023.pdf",
      "primary": true
    },
    {
      "title": "Gartner press release, June 25, 2025 (61%)",
      "url": "https://www.gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2023 report; Gartner's newer survey (Aug.–Sept. 2024, published June 25, 2025) found 61%",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}