{
  "schema_version": "1.1",
  "id": "70-percent-teens-trust-youtubers-over-celebrities",
  "slug": "70-percent-teens-trust-youtubers-over-celebrities",
  "url": "https://groundedkit.com/claims/70-percent-teens-trust-youtubers-over-celebrities/",
  "api_url": "https://groundedkit.com/api/claims/70-percent-teens-trust-youtubers-over-celebrities.json",
  "claim": "70% of teens trust YouTubers more than traditional celebrities",
  "commonly_cited_as": "\"70% of teenagers trust influencers more than celebrities\"",
  "verdict": "misquoted",
  "verdict_definition": "Primary source found, but the way it is quoted changes the subject, metric, population or precision.",
  "confidence": "high",
  "rating": {
    "value": 2,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google (Ipsos Connect, Google-commissioned)",
    "title": "The YouTube Generation Study (Think with Google)",
    "year": "2015 (Nov 2015 fieldwork)"
  },
  "quote": "teen YouTube channel subscribers who agreed that YouTube creators are “more like one of us” than traditional celebrities, n=433, Nov. 2015.",
  "method": "US teen YouTube channel subscribers, n=433, Google-commissioned.",
  "drift": [
    "Metric: 'relate to / more like one of us' became 'trust'",
    "Population: teen YouTube subscribers became all teens",
    "Date: 11 years old"
  ],
  "interest": "Google owns YouTube.",
  "safe_rephrasing": "In a 2015 Google-commissioned survey of 433 US teen YouTube subscribers, 70% said they relate to YouTube creators more than to traditional celebrities.",
  "sources": [
    {
      "title": "Think with Google: YouTube stars' influence (PDF)",
      "url": "https://www.thinkwithgoogle.com/_qs/documents/604/youtube-stars-influence-b.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2015 (Nov 2015 fieldwork)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}