{
  "schema_version": "1.1",
  "id": "6sense-first-vendor-contacted-wins-about-80-percent",
  "slug": "6sense-first-vendor-contacted-wins-about-80-percent",
  "url": "https://groundedkit.com/claims/6sense-first-vendor-contacted-wins-about-80-percent/",
  "api_url": "https://groundedkit.com/api/claims/6sense-first-vendor-contacted-wins-about-80-percent.json",
  "claim": "The vendor B2B buyers contact first wins the deal about 80% of the time (6sense)",
  "commonly_cited_as": "\"The first vendor contacted wins 80% of deals\"",
  "verdict": "verified",
  "verdict_definition": "Primary source found; it says the same thing, the scope matches, and it is reasonably current.",
  "confidence": "medium",
  "rating": {
    "value": 5,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "6sense",
    "title": "2025 B2B Buyer Experience Report",
    "year": "2025"
  },
  "quote": "In the initial survey, 77.0% (n=3,744) of buyers saying that their first vendor conversation was with the ultimate winner. In our supplemental survey (n=766), 81% of buyers said they spoke with the winning vendor first.",
  "method": "6sense survey of nearly 4,000 B2B buyers (North America, EMEA, APAC; purchases of $25K+, median $200K–$300K) plus a 766-response companion survey, 2025.",
  "drift": [
    "Buyers contact their already-preferred vendor first, so the first call reflects preference rather than causing it"
  ],
  "interest": "6sense sells B2B account-based marketing software; its findings support earlier marketing to buying groups.",
  "safe_rephrasing": "In 6sense's 2025 surveys, 77% (main survey) to 81% (companion survey) of B2B buyers said their first vendor conversation was with the vendor that won.",
  "sources": [
    {
      "title": "6sense — 2025 B2B Buyer Experience Report",
      "url": "https://6sense.com/science-of-b2b/buyer-experience-report-2025/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2025 survey",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}