{
  "schema_version": "1.1",
  "id": "53-percent-mobile-abandon-3-seconds",
  "slug": "53-percent-mobile-abandon-3-seconds",
  "url": "https://groundedkit.com/claims/53-percent-mobile-abandon-3-seconds/",
  "api_url": "https://groundedkit.com/api/claims/53-percent-mobile-abandon-3-seconds.json",
  "claim": "53% of mobile users abandon a site that takes over 3 seconds to load",
  "commonly_cited_as": "\"53% of mobile visitors leave if a page takes longer than 3 seconds\" (as current)",
  "verdict": "outdated",
  "verdict_definition": "Source found and quoted correctly, but old enough that the market has changed.",
  "confidence": "high",
  "rating": {
    "value": 3,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Google / DoubleClick",
    "title": "The need for mobile speed",
    "year": "2016 (March 2016 data)"
  },
  "quote": "53% of visits are likely to be abandoned if pages take longer than 3 seconds to load",
  "method": "Aggregated, anonymized Google Analytics data from about 3,700 opted-in mobile sites, March 2016, many on 3G.",
  "drift": [
    "Wording: 'likely to be abandoned' (modeled) quoted as measured",
    "Date: 10-year-old 3G-era data"
  ],
  "interest": "Google sells ads and promoted its AMP format at the time.",
  "safe_rephrasing": "Google's 2016 analysis of ~3,700 mobile sites estimated 53% of visits are likely abandoned when pages take over 3 seconds.",
  "sources": [
    {
      "title": "Google: The need for mobile speed (2016)",
      "url": "https://blog.google/products/admanager/the-need-for-mobile-speed/",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2016 (March 2016 data)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}