{
  "schema_version": "1.1",
  "id": "4x-more-likely-to-buy-when-referred-nielsen",
  "slug": "4x-more-likely-to-buy-when-referred-nielsen",
  "url": "https://groundedkit.com/claims/4x-more-likely-to-buy-when-referred-nielsen/",
  "api_url": "https://groundedkit.com/api/claims/4x-more-likely-to-buy-when-referred-nielsen.json",
  "claim": "People are 4x more likely to buy when referred by a friend (Nielsen)",
  "commonly_cited_as": "\"Customers are 4x more likely to buy when referred by a friend\" — Nielsen",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "high",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "None. The Nielsen release usually cited does not contain it",
    "title": "Nielsen Global Online Consumer Survey press release (July 2009)",
    "year": "2009 (cited source)"
  },
  "quote": "nine in every ten Internet consumers worldwide (90 percent) trust recommendations from people they know",
  "method": "The cited Nielsen release is an online survey of 25,000+ internet consumers in 50 countries about trust in ad formats; it reports trust, not purchase likelihood, and has no '4x'.",
  "drift": [
    "Attribution: a trust finding rewritten as a purchase multiplier credited to Nielsen"
  ],
  "interest": "n/a",
  "safe_rephrasing": "Don't cite '4x'. Nielsen's 2009 global survey found 90% trust recommendations from people they know.",
  "sources": [
    {
      "title": "Nielsen press release, July 2009 (archived PDF)",
      "url": "https://web.archive.org/web/2012id_/http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2009/07/pr_global-study_07709.pdf",
      "primary": true
    }
  ],
  "kind": "stat_check",
  "as_of": "2009 (cited source)",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}