{
  "schema_version": "1.1",
  "id": "10000-ads-a-day",
  "slug": "10000-ads-a-day",
  "url": "https://groundedkit.com/claims/10000-ads-a-day/",
  "api_url": "https://groundedkit.com/api/claims/10000-ads-a-day.json",
  "claim": "The average person sees 4,000–10,000 ads a day",
  "commonly_cited_as": "\"We see up to 10,000 ads a day\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "high",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "None — traced to a 2006 CBS interview quote",
    "title": "No study; disowned by the person credited",
    "year": "2005–2007 (myth); real counts 1968–2014"
  },
  "quote": "\"Our intention was not to endorse any particular number,\" says Smith ... These numbers are unsubstantiated, and the citations never get more specific than 'experts agree'",
  "method": "Actual counts: Bauer & Greyser 1968, 76 exposures/day (750 people); 2007 replication, 98.5; Media Dynamics 2014, 362 exposures of which 153 noted.",
  "drift": [
    "Number: no study ever measured thousands"
  ],
  "interest": "n/a",
  "safe_rephrasing": "Estimates of daily ad exposure vary widely; counted studies found roughly 76–362 exposures a day, far fewer of them noticed.",
  "sources": [
    {
      "title": "The Drum — How many ads do we really see in a day? (2023)",
      "url": "https://www.thedrum.com/news/how-many-ads-do-we-really-see-day-spoiler-it-s-not-10000",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "2005–2007 (myth); real counts 1968–2014",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}