{
  "schema_version": "1.1",
  "id": "1-minute-video-1-8-million-words",
  "slug": "1-minute-video-1-8-million-words",
  "url": "https://groundedkit.com/claims/1-minute-video-1-8-million-words/",
  "api_url": "https://groundedkit.com/api/claims/1-minute-video-1-8-million-words.json",
  "claim": "One minute of video is worth 1.8 million words (Forrester)",
  "commonly_cited_as": "\"Forrester: 1 minute of video = 1.8 million words\"",
  "verdict": "unsourced",
  "verdict_definition": "No primary data found; the trail ends in a roundup, a disowned quote or a circular citation.",
  "confidence": "medium",
  "rating": {
    "value": 1,
    "best": 5,
    "worst": 1
  },
  "origin": {
    "publisher": "Attributed to James McQuivey (Forrester Research), 'How Video Will Take Over The World' (not public; we could not open it)",
    "title": "Arithmetic on 'a picture is worth a thousand words'",
    "year": "Undated (attributed Forrester report)"
  },
  "quote": "This figure is then multiplied by the 30 frames per second. We now have 30,000 words. Multiple that 30,000 words by 60 seconds and you get 1.8 million words.",
  "method": "No data: 1,000 words per picture × 30 frames × 60 seconds = 1.8 million.",
  "drift": [
    "Type: a figure of speech presented as research",
    "Source: the Forrester report is not public; we could only open secondary explanations"
  ],
  "interest": "n/a",
  "safe_rephrasing": "The '1.8 million words' line is arithmetic on the proverb 'a picture is worth a thousand words', not a measurement; don't cite it as data.",
  "sources": [
    {
      "title": "Bold Content — Is 1 minute of video really worth 1.8 million words? (trace)",
      "url": "https://boldcontentvideo.com/2015/11/26/is-1-minute-of-video-really-worth-1-8-million-words/",
      "primary": false
    }
  ],
  "kind": "stat_check",
  "as_of": "Date of the attributed report not verified",
  "last_checked": "2026-10-16",
  "stale": false,
  "date_reviewed": "2026-10-16",
  "license": "CC BY 4.0",
  "license_url": "https://creativecommons.org/licenses/by/4.0/"
}